Retail Media Creative Guidelines

To ensure a consistent and high-quality customer experience, all banners and images uploaded for Retail Media must comply with the guidelines below. Creatives that do not meet these requirements will not be approved.

General requirements

• Do not include CTA buttons in images (e.g. “Buy now”, “Shop”, “Learn more”).

• No price or discount messaging is allowed in images.

• All text in images must be in the local language of the market where the ad is displayed.

• Images must be relevant to the promoted brand, product, or category.

Retouching and legal requirements

• Retouched or manipulated images of models must include a “Retouched” label.

• The label must be clearly visible and comply with applicable Norwegian marketing regulations when advertising on Blivakker.

• The supplier is responsible for ensuring that all content complies with applicable laws and regulations.

Approval process

• All creatives are reviewed and approved before going live.

• Blivakker reserves the right to reject or request changes to any creative that does not meet these guidelines.

Formats and sizes

• Only approved image formats and sizes may be used.

• Please refer to the Supplier Asset Guidelines for current requirements regarding dimensions and file types.

If you have questions regarding creatives or formats, please contact us before uploading to avoid delays in publication.